August 27, 2019

100 Thieves recruits Yassuo

Expanding their content team, 100 Thieves recruits Moe “Yassuo” Hammoudi as their first League of Legends streamer. 

Yassuo currently sits at 1.2 million Twitch followers and 1.3 million YouTube subscribers. Although Yassuo made his name through his namesake League of Legends champion, Yassuo made strides through collaboration and consistent media presence. Most know of him through his competitions with Tyler “Tyler1” Steinkamp and his performance in Twitch Rivals. His commitment to content has made Yassuo one of the fastest growing names in League of Legends. 

Yassuo’s recruitment for 100 Thieves is monumental for their brand, as one of the newest teams to enter the LCS. In 2018, many new names were brought into the league as a part of franchising, but not many have made huge strides in terms of connecting to the League of Legends community. Teams like Optic and Clutch Gaming have made decent progress in playoffs, but none of them have managed to recruit a big name in LoL content creation.

Only 100 Thieves have managed to make it to finals or Worlds. 

But despite that pedigree, the community started to reject 100 Thieves over several controversial LCS roster decisions. What could’ve been a new flagship team, turned into a stain on the effects of franchising? 

At the start of 2019, that mentality persisted, with fans calling for the retirement of several 100 Thieves members, including Zaqueri “Aphromoo” Black, a once-beloved member of the LCS. 

But the team retook fans’ confidence after taking 6th in the 2019 Summer Split after everyone expected a last-place finish. 

Although they didn’t make it to Worlds this time, 100 Thieves seem to be on track to reclaiming their reputation as a mainstay team in the LCS. And recruiting Yassuo is the pickup they needed to do just that.

Credit: Devon Huge

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