NASCAR Gaming Activations
Boasting North America’s first and only 18-wheel gaming truck, the Allied Esports Truck will make multiple stops at the NASCAR Cup Series race Midways and Fan Zones. The seven stops start August 6 to August 8 at Go Bowling at the Glen in Watkins Glen, New York. This runs all the way to the NASCAR Cup Series Championship in Phoenix, Arizona from November 4 to 7.
Racing fans can get a taste of what video games and the gaming industry can accomplish in 2021. This partnership brings the mobile gaming arena to racing venues with gameplay from Rocket League, Mario Kart 8 Deluxe, and iRacing simulators. Fans and players can earn prizes and giveaways during each event’s weekend. On certain times, participants can even try the demo for Motorsport Games’ new NASCAR 21 game.
“The integration of gaming into major sporting events is a family focused, entertaining way to attract new audiences and brands,” said Jud Hannigan, CEO of Allied Esports. “The Allied Esports Truck shines a spotlight on gamers and the communities they live in, and we are thrilled to partner with NASCAR to bring racing and gaming fans across the country a new race weekend experience.”
Allied Esports Truck
The truck is one of the biggest assets under Allied Esports and continues to blaze trails through the industry. Making its debut at the 2018 DAYTONA 500, the Allied Esports Truck moves across the country as an important gaming attraction. Merging gamers and racing fans together under one location, the Allied Esports and NASCAR partnership for the Cup Series will improve the event experience.
The seven specific appearances for the Allied Esports Truck at the NASCAR gaming activations are below.
- August 6-8 – Go Bowling at the Glen, Watkins Glen, New York
- August 21-22 – FireKeepers Casino 400, Michigan International Speedway, Brooklyn, Michigan
- August 27-28 – Coke Zero Sugar 400, Daytona International Speedway, Daytona Beach, Florida
- October 2-3 – YellaWood 500, Talladega Superspeedway, Talladega, Alabama
- October 23-24 – Hollywood Casino 400, Kansas Speedway, Kansas City, Kansas
- October 30-31 – NASCAR Cup Series Playoff Race at Martinsville, Ridgeway, Virginia
- November 4-7 – NASCAR Cup Series Championship at Phoenix Raceway, Phoenix, Arizona
Written by Justin Amin
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