David Beckham launches new company, Guild Esports
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June 27, 2020

David Beckham launches new company, Guild Esports

Guild Esports, a London-based esports business co-owned by football legend David Beckham, just announced a global launch. Guild Esports’ first team will begin the competition in the Fall, starting with Fortnite, FIFA, and Rocket League. Scouts will look for athletes who can commit to the team who will be coached to develop their skills.

Guild Esports

The esports industry is currently valued at $1.1 billion and is projected to grow 42 percent to $1.56 billion by 2023. This is an excellent time to enter the industry and contribute to its ongoing growth. Guild plans to constantly scout and recruits young talent in order to develop them into esports top competitors. Creating the greatest esports players is the goal of David Beckham and Guild Esports.

While Beckham’s presence is a huge draw for fans, especially for FIFA, the day-to-day business will be handled by Carleton Curtis, who just left Activision Blizzard after helping implement the Overwatch League and Call of Duty League. Curtis announced his departure Wednesday to become the executive chairman at Guild Esports.

Fergus Purcell, a leading graphic designer for Palace skatewear, is responsible for creating Guild’s apparel line and branding. Fergus holds a distinct design style influenced by pop culture, streetwear, and skate culture. His long history of collaboration with partners developed his skill in creating the right brands for companies.

“The meteoric rise of esports shows no signs of slowing down and this is the perfect moment for Guild Esports to enter this exciting market.” said Carleton Curtis. “We have built an experienced management team and I am proud to have David Beckham as co-owner in this venture as his professionalism and deep experience of developing high-functioning sports teams aligns with our core strategy of building the best in class esports teams.”

David Beckham

David Beckham backed Guild Esports, a new sports academy that trains players to compete at a professional level. With David as a partner and his development experience in high-performing sports teams the Guild’s goals will be accomplished in no time. At Guild Esports, David will shape the coaching program at the academy with a strong focus on player development.

Guild Esports is pushing its global launch, linked to the timing of Beckham’s association with the organization. “David Beckham’s move into esports is a natural progression given his experience developing sports businesses, most recently through his co-ownership of Inter Miami CF in the MLS; and his passion for guiding youth talent to achieve excellence,” said Carleton Curtis. “His involvement in the creation of Guild gives us the opportunity to introduce another level of professional sports assets to the world of sport and further strengthen our position as a global leader in an evolving sport with a rich track record.”

“At Guild Esports, David will be instrumental in helping shape the coaching program implemented at our academies and we welcome his valuable mentoring as well as the inspiration he gives the younger generation of athletes.” said Carleton Curtis. “Esports is already one of the most popular spectator sports on Earth and will continue to grow globally as excitement, accessibility, and knowledge of the sector soars. Guild looks forward to playing a big role in the future of this growing community.”

Guild aims to develop competitive London-based gaming teams that take advantage of the growing esports market. It will be exciting to see what comes of this new esports company under experienced leadership. Led by soccer legend David Beckham, this talent agency made esports news now and certainly will in the future.

Written by Michael Washington

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