International organization Gen.G esports established a partnership with the social and dating application Bumble. Bumble has over 65 million users worldwide.
With this partnership, the two parties will see the launch of Gen.G’s first all-female team. The team will be called ‘Gen.G Empowered by Bumble,’ or ‘Team Bumble’ and will play, stream and compete in Fortnite. The application will also be added to the jersey sponsors for the team as well.
— Gen.G Esports (@GenG) August 6, 2019
The strategic partnership aims to “develop new platforms to drive empowerment in the gaming community,’ with Bumble launching a gaming badge that can be added to profiles in the app to indicate whether or not people like or play games.
“I’m honored to partner with Bumble to make a lasting impact in gaming! Bumble is a visionary company in technology, media, women’s empowerment, and facilitating human connection, which perfectly aligns with my own vision of inspiring positivity and empowering my audience,” said Valnicek.
“Bumble is in the unique position of providing value to an entire generation of gamers, encouraging them to strive for their goals and facilitating ways to connect them IRL. The future is bright and I can’t wait to see the impact we make together!”
Additionally, Bumble will become the official partner for Kristen “KittyPlays” Valnicek, Gen.G’s head of New Gaming Initiatives, as well as partner to Kristen’s #TeamKitty, a network of hundreds of female gamers and streamers. Gen. G and Bumble intends to create custom content plus different events, such as live-streaming opportunities.
Credit: Rudolf Baldovino