Disney’s Marvel Entertainment has made further investment into the esports industry with their latest sponsorship with NRG Esports.
Disney made an initial esports partnership when Marvel Entertainment and Team Liquid teamed up to promote Avengers: EndGame in June. On August 2, Marvel sponsors NRG Esports and its Overwatch League team, the San Francisco Shock, for the fourth stage of the 2019 season.
NRG Esports CEO met with Graham Ashton of The Esports Observer podcast to talk about this new announcement as well as NRG’s successes in recent esports events.
“I think it’s just a great reflection of what’s going to happen in the very near future,” Andy Miller said. “It’s going to be hard to ignore what everyone’s been building here for the last decade. This is the way to go.”
Ader, esports marketing agency, helped initially choose NRG Esports to be endorsed by Disney. Miller says that Ader thought they would be perfect with the Shock rolling through the finals at every stage.
Disney’s continued investment in esports speaks to the rapid growth of esports in the mainstream consciousness. Esports and pop culture have been slowly integrating together across many entertainment outlets.
League of Legends and K-Pop collided with Riot Games’ release of the KDA skin, Walmart has begun to integrate esports in their locations, and many films and television shows have aimed to grab that esports demographic, such as The Simpsons attempt with “E My Sports,” collaborating with Riot Games.
Miller predicts that other brands like Disney will all eventually follow into more esports endeavors and partnerships like NRG has done with Marvel.
Credit: Rudolf Baldovino