Shikenso Analytics revealed a brand new esports partnership in its latest announcement to work alongside OG Esports and provide them with better data analytics.
For a field like esports, where most of its activities happen online, data collecting and analysis are crucial. Especially nowadays when most tournaments are still not happening live. This is a perfect opportunity for a brand like Shikenso Analytics to offer its expertise to top OG Esports.
Shikenso x OG Esports
Shikenso GmbH, owner of Shikenso Analytics, is a company based in Germany with a simple mission: provide the esports industry with the best tool to monitor strategies. From sponsorships, investments, or marketing, its artificial intelligence analyzes internal assets. Online content like live streaming or social media is also thoroughly checked to get the best out of every project.
OG Esports is a powerhouse of the esports industry with very successful teams in CS:GO, VALORANT, and Dota 2. But more than this, OG Esports currently focuses on building an overwhelming online presence. For example, the team entices its players to build their communities, furthering its own fanbase.
Of course, this esports partnership does not come out of thin air. OG Esports already used Shikenso’s platform to develop content prior to the official signing.
“We’re excited by the Shikenso platform and impressed with the value we believe it brings to our partners,” said OG Esports Head of Partnership Romane Sorine.
On the other hand, Shikenso Analytics is clearly looking at improving its brand awareness. After all, working with such a big esports name will give the company more notoriety.
“To have the opportunity to work with a team of the calibre of two-time TI winner is, in the truest sense of the word, unique,” said Shikenso GmbH’s CEO Arwin Fallah. “We are proud to be able to present ourselves as OG’s data provider.”
In the end, OG Esports is clearly looking to optimize its processes with data, which Shikenso Analytics is more than happy to provide.
Written by Charles Fuster
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