August 13, 2021

Esports Industry Growth Underestimated, Will Exceed $2.5 Billion in 2022

Most projections estimate that the esports industry for competitive video gaming will surpass $1 billion in revenue in 2021. Further, Newzoo projects the industry to maintain a 15% annual growth rate reaching $1.8 billion by 2022, with revenue flowing into esports through media rights, live event ticket sales, merchandise sales, and in-game purchases, but most […]

August 6, 2021

OG Esports Partners with Shinkenso Analytics

Shikenso Analytics revealed a brand new esports partnership in its latest announcement to work alongside OG Esports and provide them with better data analytics. For a field like esports, where most of its activities happen online, data collecting and analysis are crucial. Especially nowadays when most tournaments are still not happening live. This is a […]

July 27, 2021

Gamer Personas and the Nine Different Types

Esports data company Newzoo found new insights on the different types of gamers and revealed their nine types of personas that video game players can fall into. Newzoo’s Segmentation Data Newzoo’s data found different archetypes that all gamers can fall into. The value of knowing more about these nine gamer personalities is primarily for marketing […]

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