May 28, 2020

League of Legends gets in-game ads with Arena Banners

Riot Games announced yesterday the addition of digital advertisements within League of Legends‘ main map, Summoner’s Rift. The creation of a new digital product on an in-game map heralds a huge change in promotions. Thus far, Riot has said that Summoner’s Rift Arena Banners will only occur for League of Legends esports viewers. Players on […]

February 28, 2020

Riot Games Extends Nielsen Partnership for League of Legends Viewership

Esports is overrun with sensationalist headlines about viewership. As different streaming services use unique ways to track viewers, many different metrics quantify how popular esports events are.  Peak concurrents, total hours and average viewers are all popular choices. As long as viewership was being compared in the same terms, there wasn’t an issue. But when […]

August 21, 2019

Mastercard partners with LCS for the Summer Finals

Riot Games has announced that Mastercard has entered an exclusive partnership with MasterCard. At this weekend’s LCS Summer Split Finals, Mastercard will be the presenting sponsor of the event’s opening ceremonies. They will also now be sponsoring the LCS Player of the Week Award (POTW), where an LCS pro player will be selected for recognition […]