Business 
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Mercedes-AMG Petronas Esports partners with SteelSeries
Formula 1 esports team Mercedes-AMG Petronas announced a new partnership with SteelSeries to mark them as an exclusive peripherals provider. Vroom Vroom? We’ve joined forces with the @Mercedesamgf1 Esports Team as their exclusive peripherals supplier? Kicking off the partnership, we’re creating limited-edition mice, keyboards, and headsets specifically crafted for the team? details ? https://t.co/02XtM4Qyrj pic.twitter.com/6gOfyfFV4M […]
Team Liquid renews partnership with Marvel
After their initial partnership last year, Team Liquid and Marvel are renewing the deal with a new collection. Team Liquid x Marvel Partnership Marvel broke esports news today when sharing that Team Liquid renewed a partnership with the entertainment giant through 2022. And although the two companies did not state what will come of […]
Dota 2 
Mercedes-Benz Renews Sponsorship Contract with ESL
Yesterday, ESL UK announced that Mercedes-Benz renewed its sponsorship contract for ESL Premiership. Mercedes-Benz will sponsor Premiership until December 31, 2020. This partnership makes the German automotive company the official global mobility partner of ESL. The renewed sponsorship targets the Dota 2 esports scene as it focuses on ESL Premiership. Initially signed in 2017, […]
Industry 
LEC ends NEOM partnership within 15 Hours
In less than 15 hours, the LEC both announced and cancelled their partnership with Saudi Arabia’s NEOM company. “As a company and as a league, we know that it’s important to recognize when we make mistakes and quickly work to correct them,” stated Alberto Guerrero, Director of Esports, EMEA. “After further reflection, while we remain […]
G FUEL partners with Enthusiast Gaming amidst Titans turnover
COVID-19 has impacted every company in different ways. While esports has been insulated from many of the issues felt in the traditional sports world, extenuating circumstances from the virus have still caused plenty of problems. For Enthusiast Gaming’s Vancouver Titans, the virus caused a situation that proved untenable. Faced with the uncertainty posed by the […]
BMW partners with the 5 biggest esports organizations
Multinational automobile company BMW has created an “allied” partnership with five of the most prominent esport organizations in the world. The branding alliance sits between five organizations that each have League of Legends teams. These teams include G2 Esports, Cloud9, FunPlus Phoenix, T1, and Fnatic. Passion drives us to get better in life. BMW and […]
KFC Gaming and Kairos Esports launch a gamer burger
KFC Gaming and Kairos Esports kick off February through a mockumentary about professional gaming. The video highlights KFC’s new Esports Performance Burger that’s meant to make anyone who eats it a god at games. Kairos produced the video and KFC produced the burger. Both companies joined together through a deal to bring good food to […]
MTG – Huya partnership cancelled from differing views
Modern Times Group announced that they and Huya Inc. have mutually terminated negotiations related to an agreement for forming a joint venture for esports expansion into China and a minority stake in Electronic Sports League. Announced in September 2019, the joint venture would see Huya Inc. buying a $30 million stake in ESL. It would […]
IMAX partners with esports startup Vindex
NEW YORK – Esports company Vindex has announced a new partnership with IMAX. The two companies plan to work together to offer exclusive esports content on the big screen. With more than 15 hundred IMAX theaters in more than 80 countries and territories worldwide, the team hopes to bring esports fans together, both locally and […]
Renewed partnership empowers collegiate esports
Two years ago, Tespa and ASUS Republic of Gamers partnered up to bring the best hardware to the collegiate esports scene. This year, both companies return to join forces. ASUS ROG will provide exclusive PCs, monitors, and routers for the 2019-2020 academic year. Tespa, an organization owned directly by Blizzard Entertainment, is a network of […]
