July 30, 2020

LEC ends NEOM partnership within 15 Hours

In less than 15 hours, the LEC both announced and cancelled their partnership with Saudi Arabia’s NEOM company. “As a company and as a league, we know that it’s important to recognize when we make mistakes and quickly work to correct them,” stated Alberto Guerrero, Director of Esports, EMEA. “After further reflection, while we remain […]

May 8, 2020

G FUEL partners with Enthusiast Gaming amidst Titans turnover

COVID-19 has impacted every company in different ways. While esports has been insulated from many of the issues felt in the traditional sports world, extenuating circumstances from the virus have still caused plenty of problems. For Enthusiast Gaming’s Vancouver Titans, the virus caused a situation that proved untenable. Faced with the uncertainty posed by the […]

April 16, 2020

BMW partners with the 5 biggest esports organizations

Multinational automobile company BMW has created an “allied” partnership with five of the most prominent esport organizations in the world. The branding alliance sits between five organizations that each have League of Legends teams. These teams include G2 Esports, Cloud9, FunPlus Phoenix, T1, and Fnatic. Passion drives us to get better in life. BMW and […]

February 7, 2020

KFC Gaming and Kairos Esports launch a gamer burger

KFC Gaming and Kairos Esports kick off February through a mockumentary about professional gaming. The video highlights KFC’s new Esports Performance Burger that’s meant to make anyone who eats it a god at games. Kairos produced the video and KFC produced the burger. Both companies joined together through a deal to bring good food to […]

January 24, 2020

MTG – Huya partnership cancelled from differing views

Modern Times Group announced that they and Huya Inc. have mutually terminated negotiations related to an agreement for forming a joint venture for esports expansion into China and a minority stake in Electronic Sports League. Announced in September 2019, the joint venture would see Huya Inc. buying a $30 million stake in ESL. It would […]

January 10, 2020

IMAX partners with esports startup Vindex

NEW YORK – Esports company Vindex has announced a new partnership with IMAX. The two companies plan to work together to offer exclusive esports content on the big screen. With more than 15 hundred IMAX theaters in more than 80 countries and territories worldwide, the team hopes to bring esports fans together, both locally and […]

December 20, 2019

Renewed partnership empowers collegiate esports

Two years ago, Tespa and ASUS Republic of Gamers partnered up to bring the best hardware to the collegiate esports scene. This year, both companies return to join forces. ASUS ROG will provide exclusive PCs, monitors, and routers for the 2019-2020 academic year. Tespa, an organization owned directly by Blizzard Entertainment, is a network of […]

October 30, 2019

EA and Valve now partnered

Yesterday on October 29, Electronic Arts (EA) made headlines with Valve Corporation. Both companies announced a partnership for the gaming industry. The video game companies addressed their excitement on Twitter and provided more information about the collaboration. We have some news… https://t.co/0dTe8Sa1NJ pic.twitter.com/LKfqwBxN5B — Electronic Arts (@EA) October 29, 2019 In a recent blog post, […]

August 15, 2019

LEC and Pringles Partner Up for the European Summer Finals

The LEC Summer Finals announces its partnership with Pringles to celebrate the first season.  The event will be held at the Nikos Galis Olympic Indoor Hall in the city of Athens, Greece. The Kellogg Company’s iconic potato chip brand, Pringles, joins the LEC in the latest of sponsorships and partnerships the European league has been […]

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