Russian esports organization Virtus.pro announced a new partnership with Bybit, marking them as the brand’s official cryptocurrency platform and NFT partner.
Esports and cryptocurrency is the future, coming despite skepticism and stereotypes.
We’re proud to become long-term partners with international crypto exchange @Bybit_Official !https://t.co/w6GDrRP6W7 pic.twitter.com/dbPXvAz8jn
— Virtus.pro (@virtuspro) August 25, 2021
Bybit Cryptocurrency and NFT
This new partnership will focus on the relationship between cryptocurrency, gaming, esports, and NFTs. Merging the two brands will show a new relationship to grow multiple industries. Partnership options will include placing the logo and banners on team branding and even in the Bearloga app.
“We are excited to partner with Virtus.pro as the worlds of esports and crypto converge,” Ben Zhou, co-founder and CEO of Bybit said. “The club’s huge fanbase will allow us to connect the younger audience with this innovative world of endless possibilities for growth and development. We hope that VP fans will appreciate our collaborative projects and dive into the galvanizing world of crypto and NFT with us. We share a space where performance and creativity is celebrated, and it’s about time we connected.”
The deal between Virtus.pro and Bybit also brings the esports players into global crypto trading tournament WSOT 2021. This event will even boast a $7.5 million prize pool. Ensuring safer access, competitiveness, and technological effectiveness of crypto trading will be a big emphasis from this move.
“Both digital financial assets and esports are relatively new industries,” Sergey Glamazda, CEO of Virtus.pro said. “Despite their fast growth and the fact that everyone is talking about it, a lot of people may still find it complicated and not easy to understand. That is where our goals with Bybit are aligned: we are constantly improving and trying to make what we do best as simple as possible to understand for the audience. We are delighted to have Bybit joining esports with their large-scale projects and proud to be their partners in Russia!”
Bybit was established as a cryptocurrency exchange in 2018 and since then has evolved into a community for crypto traders. Now looking to enter the gaming and esports industry, a relationship with VP, the most notable esports team in Russia, makes the most sense. This three-year partnership between Virtus.pro and Bybit looks to redo the esports scene and celebrate the world of cryptocurrency and NFTs.
Written by Justin Amin
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