Lego Group Reevalues Overwatch Deal with Blizzard amidst Abuse Allegations
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January 13, 2022

Lego Group Reevalues Overwatch Deal with Blizzard amidst Abuse Allegations

Following the abuse allegations against Activision Blizzard, the Lego Group has decided to step back from releasing its brand new Overwatch 2-themed Lego set on February 1.

This exclusive licensing agreement between Activision Blizzard’s partnership with Lego for exclusive licensing goes back to 2018. For now, the Lego Group has only paused the release of the Overwatch 2 themed set indefinitely. In addition, the Toymaker is also reviewing its relationship with Activision Blizzard in light of the recent scandals.

“We are currently reviewing our partnership with Activision Blizzard, given concerns about the progress being made to address continuing allegations regarding workplace culture, especially the treatment of female colleagues and creating a diverse and inclusive environment,” stated the Lego group.

Overwatch 2 Lego Set

The Set Number 76980 also represents “The Zero Hour”. This trailer features several popular Overwatch characters including Tracer, Winston, or Mei in their battle against an Omnic Titan.

The Lego partnership was one of the first licensing deals for Activision Blizzard. The deal highlighted the immense potential for Overwatch to reach a younger audience and connect with them on a deeper level. To date, there have been over a dozen building sets and Lego kits

Activision Blizzard

While words are good, Activision Blizzard has been facing backlash from a list of sponsors. It is currently facing multiple allegations of sexual abuse and discrimination by the State of California Department of Fair Employment and Housing.

Meanwhile, Overwatch keeps on getting drier by the minute. Fans are eagerly awaiting any news about Overwatch’s second installment. Since Blizzard announced Overwatch 2 and left the first opus alone, many players have lost their interest in the franchise.

Furthermore, the allegations against the parent company have clearly not helped in any way.

Written by Rohan Samal

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