Business 
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How Esports Became One of the Fastest Growing Industries
While the gaming industry has been around since Pong, the term esports wasn’t introduced until the 1990s and didn’t start gaining traction until the early 2000s. Despite being a niche subculture, it is one of the fastest-growing industries in the world. Estimated to reach $1.62 billion by 2024, the esports industry has a long history, […]
Will the Chinese New Year impact Biden’s promised COVID test kits and delay esports live competition?
While the new coronavirus strains and outbreaks continue to postpone in-person tournaments and events, including sports and esports, President Joe Biden had announced in December that 500 million COVID-19 rapid test kits would be purchased and distributed to the public. However, Biden’s promise may soon prove hollow as the Chinese New Year is also rapidly […]
Fnatic Enters $15 Million Partnership with Crypto.com
Fnatic announced today its brand new esports partnership with Crypto.com. For the next five years, the cryptocurrency exchange website will be associating itself with Fnatic’s brand. This deal, worth over $15 million, is a premium opportunity for Fnatic and Crypto.com to grow each other’s strengths. Fnatic has a huge fan base, spanning multiple generations of […]
Gamer Personas and the Nine Different Types
Esports data company Newzoo found new insights on the different types of gamers and revealed their nine types of personas that video game players can fall into. Newzoo’s Segmentation Data Newzoo’s data found different archetypes that all gamers can fall into. The value of knowing more about these nine gamer personalities is primarily for marketing […]
Esports Business Models to Survive the Pandemic
The COVID-19 pandemic has laid waste to global economies and annihilated entire industries. However, some industries have fared better than others during the outbreak. One of these is the esports sector and its unique business models. Once the reserve of video gaming enthusiasts, the esports market grew in popularity in recent years and managed to […]
Astralis Applies for Dual Listing on US Stock Exchange
Following interest from multiple American companies, esports brand Astralis Group applied for a listing on the US stock exchange after officially going public in 2019. When the Danish organization became a public company, the news quickly spread in the esports industry. After all, it was the first squad to do so, which paved the way […]
Guild Esports by David Beckham to raise £20 million in IPO
News is out that David Beckham’s esports team, Guild Esports, plans to raise around £20 million in London via an IPO (Initial Public Offering). This company plans to invest and take advantage of what positives COVID-19 made in the esports industry. The general public can purchase stocks of Guild Esports from the company for a […]
Esports Entertainment Group expands its partnership with Dignitas
Esports Entertainment Group just announced the extension of its partnership with Dignitas. In addition, the company secured more than the previous agreement did. Esports Entertainment Group bought the naming rights of Dignitas for its online betting platform VIE.gg. EEG offers modern solutions to gambling on esports competitions as well as organizing online tournaments. Dignitas will […]
Culture 
Riot Games and Epic Games team up with PlayVS for Summer Showdown 2020
PlayVS recently revealed the Summer Showdown’s sponsors and prizes. Organized by the scholastic esports platform, this tournament attracted many big names in the esports industry. Among the official sponsors are Riot Games, Epic Games, Alienware, Respawn, Logitech, and more. Summer Showdown is one of the biggest esports tournaments for high schools and collegiate esports, so […]
David Beckham launches new company, Guild Esports
Guild Esports, a London-based esports business co-owned by football legend David Beckham, just announced a global launch. Guild Esports’ first team will begin the competition in the Fall, starting with Fortnite, FIFA, and Rocket League. Scouts will look for athletes who can commit to the team who will be coached to develop their skills. Guild […]
