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As Esports Move to Broadcast TV, iRacing dominates
The ongoing coronavirus pandemic has brought about the biggest absence of sports since the first game was broadcast on television. In sports absence, sports networks have turned to esports. Whether its athletes playing video games against each other, athletes teaming up with esports pros, or high-level esports competitions, video games have taken over sports channels. […]
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theScore Esports Expands to Livestreaming wiith COVID-19 Charity Event
One of the most popular YouTube channels in esports is expanding into live streaming. With over 1.2M subscribers to the YouTube channel, theScore has carved out a niche for the company on the platform. Even before the pandemic, theScore had seen an increase of 92% YoY for the start of 2020. Now the company is […]
Faze Studios announced by FaZe Clan and Sugar23
Avoiding intermediaries and directly bringing your offer to the customer is called the “Over The Top” method. OTT strategies are used when a company wants to master its value chain. Mastering the value chain leads to more profits and less dependency on potential contractors. Disney+ and Netflix are perfect examples of companies that have an […]
Enthusiast Gaming is at the forefront of sports push into esports
Owners of the Vancouver Canucks and the Rogers Arena, the Aquilini family first met esports when Dota 2’s The International sold out the Rogers Arena in 2018. Just months later, the family bought a spot in the Overwatch League. From that point on, they went on to acquire Luminosity Gaming and bought into the Call […]
FaZe Clan officially in a partnership with NFL
FaZe Clan has partnered up with the NFL to deliver exclusive merchandise and join in on the 2020 “Draft-A-Thon”. The partnership features a massive fundraising campaign that will benefit healthcare workers and other frontline workers battling COVID-19. The event goes from April 23 to 25. FAZE CLAN x @NFL Official Merch collab available this Thursday, […]
BMW partners with the 5 biggest esports organizations
Multinational automobile company BMW has created an “allied” partnership with five of the most prominent esport organizations in the world. The branding alliance sits between five organizations that each have League of Legends teams. These teams include G2 Esports, Cloud9, FunPlus Phoenix, T1, and Fnatic. Passion drives us to get better in life. BMW and […]
eMLS comes to Fox Sports
In a continuing effort to produce new content during the COVID-19 outbreak, FOX Sports announced a new partnership to bring eMLS to television. The five-episode event features one player from participating Major League Soccer teams playing FIFA with their esports counterparts. Starting April 19, 4 of the 12 participating teams will face off in a […]
What Sports Brands Need to Know About Esports
With COVID-19 shutting down nearly every major sports league around the world, brands are scrambling. Hundreds of companies were counting on March Madness, the NBA Playoffs and the Olympics to put their brand in front of millions of viewers. These events are tried and true. The demographics have been researched time and again, the practices […]
Forevr launches esports management agency with s1mple and N0tail
Revealed today, esports management company Forevr opened its doors, inspiring a new outlet of the esports industry. Led by Marc Ogihara, an experienced client manager, and Astralis founder Frederik Byskov, this agency reaches for high places with big clients. Forevr plans to create value through a variety of services using a holistic management approach, ensuring […]
How can artificial intelligence impact esports?
Artificial intelligence technology promises in the near future to transform every aspect of our lives from work to play. AI will undoubtedly also play a vital role in driving the popularity of esports, which according to a recent Newzoo report is expected to have an annual growth rate of an impressive 14 percent by 2021. […]
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