Esports company Enthusiast Gaming announced this week that it will acquire Addicting Games, an upcoming brand in casual gaming, for $35 million.
Longtime casual gamers will likely remember the early days of online gaming on @AddictingGames. Back in 2020 @barstoolsports discussed the nostalgia of Addicting Games in this tribute to "The Greatest Website of All Time" https://t.co/xcRj90Voob
— Enthusiast Gaming (@WeAreEnthusiast) September 9, 2021
A platform focused on holding various genres of games, Addicting Games looks to normalize casual gaming through its large library. Including titles like Shockwave, Type Racer, and Math Games, the expansive library can now offer even more through the acquisition. Most of the brand’s titles can even be purchased through its app.
“We’re very excited to join the Enthusiast Gaming family,” said Bill Karamouzis, CEO and Co-Founder of Addicting Games. “Combining Enthusiast Gaming’s scale and expertise with our properties and titles will increase engagement, drive new revenue opportunities and provide the resources to develop new titles and fan experiences.”
Enthusiast Gaming Acquisitions
Boasting over 300 million fans across its network, Enthusiast Gaming is a leader in the esports and gaming industry. Unlike other competitors, EG has focused its esports revenue strategies through acquisition and growth. Acquiring major brands and expanding its company size has been the key to its success. In fact, the company is one of few esports brands to hold offerings on the public stock market.
“I’m excited to announce the acquisition of Addicting Games, a pioneer in casual gaming with nearly twenty years of experience building a loyal audience of gamers,” said Adrian Montgomery, CEO of Enthusiast Gaming. “Addicting Games integrates with existing advertising and subscription revenue streams and unlocks new streams such as in-game purchases, and other affil-iate-type deals. At the same time, our media platforms and influencers will expand the reach of Addicting Games’ current titles.”
Written by Justin Amin
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