October 15, 2021

Hollister Names Bugha Chief Gaming Scout with Custom Drop

Fortnite World Cup Champion Kyle “Bugha” Giersdorf was named as Chief Gaming Scout for Hollister yesterday, marking a new brand partnership in esports and gaming. MY CUSTOM PRODUCT DROP WITH @HollisterCo IS LIVE – it would mean a lot to see my community pick up a hoodie and/or sweats!! Link in bio. There’s a limited […]

October 14, 2021

Fandom Sports Partners with Polygon for NFT Creation

Fandom Sports officially entered into an esports partnership with Polygon, bringing real-time NFT creation and a brand new marketplace to sell to. Creating NFTs and an exchange market for them is not something new. However, it is considered tedious and intimidating for new users. This is FANDOMART’s reason for existence, simplifying this process so everyone […]

October 8, 2021

Top Twitch Streamer Incomes Revealed in Data Leak

Streaming platform Twitch revealed yesterday that a security breach took place in the form of a hack and data leak, publicly sharing the incomes and salaries of the top Twitch streamers. We can confirm a breach has taken place. Our teams are working with urgency to understand the extent of this. We will update the […]

August 26, 2021

Virtus.pro Announces Bybit as NFT and Crypto Partner

Russian esports organization Virtus.pro announced a new partnership with Bybit, marking them as the brand’s official cryptocurrency platform and NFT partner. Esports and cryptocurrency is the future, coming despite skepticism and stereotypes.We’re proud to become long-term partners with international crypto exchange @Bybit_Official !https://t.co/w6GDrRP6W7 pic.twitter.com/dbPXvAz8jn — Virtus.pro (@virtuspro) August 25, 2021 Bybit Cryptocurrency and NFT This […]

August 13, 2021

Esports Industry Growth Underestimated, Will Exceed $2.5 Billion in 2022

Most projections estimate that the esports industry for competitive video gaming will surpass $1 billion in revenue in 2021. Further, Newzoo projects the industry to maintain a 15% annual growth rate reaching $1.8 billion by 2022, with revenue flowing into esports through media rights, live event ticket sales, merchandise sales, and in-game purchases, but most […]

August 11, 2021

Ninjas in Pyjamas Go Global with Victory Five and LPL

European esports company Ninjas in Pyjamas (NiP) announced a big shift in direction this morning with the reveal that it will merge and rebrand Chinese esports team Victory Five (ESV5), entering the LPL and China market for League of Legends. NIP x [email protected], we have arrived.https://t.co/9ERVO0YFs3 pic.twitter.com/7gbdRffu8n — Ninjas in Pyjamas 🇸🇪 (@NIP) August 10, […]

August 6, 2021

OG Esports Partners with Shinkenso Analytics

Shikenso Analytics revealed a brand new esports partnership in its latest announcement to work alongside OG Esports and provide them with better data analytics. For a field like esports, where most of its activities happen online, data collecting and analysis are crucial. Especially nowadays when most tournaments are still not happening live. This is a […]

August 4, 2021

Allied Esports and NASCAR Partner for Gaming Truck Events

Esports entertainment company Allied Esports announced alongside NASCAR an event tour to bring the Allied Esports Truck for gaming and racing activations. NASCAR Gaming Activations Boasting North America’s first and only 18-wheel gaming truck, the Allied Esports Truck will make multiple stops at the NASCAR Cup Series race Midways and Fan Zones. The seven stops […]

July 30, 2021

Teams.gg Matchmaking Open for VALORANT Players

Games matchmaking company Teams.gg announced it will now extend its free services to VALORANT. Founded by James Duffield, Tom Russell, and Stuart Crouchman, Teams.gg originally targeted the CS:GO esports community but has partnered with Riot Games for new matchmaking experience to players. “Extending our platform to VALORANT felt natural considering the similarities to CS:GO and […]

July 27, 2021

Gamer Personas and the Nine Different Types

Esports data company Newzoo found new insights on the different types of gamers and revealed their nine types of personas that video game players can fall into. Newzoo’s Segmentation Data Newzoo’s data found different archetypes that all gamers can fall into. The value of knowing more about these nine gamer personalities is primarily for marketing […]